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Apple preparing to launch ad-backed 'iRadio' next week, sources say

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iPhone maker will use iAd service to sell ads on streaming music service that is expected to be announced at WWDC Apple iTunes: expected to add a streaming music option next week. Photograph: Oliver Stratmann/AFP/Getty Images Apple is gearing up to sell audio ads on a music-streaming service it intends to unveil at its developers conference next week, sources have told Reuters, going up against Google and US-based Pandora Media in the increasingly competitive market for mobile music. The iPhone maker, which has been working to put together a streaming music service for the past year, has contacted some of its bigger advertisers but hasn't started selling the service extensively yet, one of...

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